Imagine you have a beautifully designed, well-branded site, but you’re puzzled by the lack of organic traffic from Google search results. Alternatively, your site might have the right content and keywords but an unattractive design, leading to high bounce rates.
This balancing act is common for online businesses. A visually appealing and SEO optimized website not only helps your audience find what they’re looking for but also boosts overall conversion rates.
What is SEO Website Design?
Improving your web design for SEO involves several steps:
- Begin with SEO
- Start with best SEO practices for web design. Often, businesses hire a website designer first. If the designer lacks SEO expertise, they might use complex code that hinders search engine traffic. Instead, begin with an already optimized backend, making it easier to build an attractive website around it. Write content with relevant keywords and headings, and organize your website structure and content for easier indexing by Google crawlers
- Follow Through with Design
- A non-responsive or confusing website will drive visitors away. As a business owner, prioritize good design for brand awareness. Clean and simple design elements are key. Avoid complex layouts and design according to existing content to make information easy to read. Use original images, graphics, and featured videos to enhance page popularity. Keep SEO best practices in mind, such as minimizing the use of Flash.
- End with Usability
- Web design and SEO specialists are often separate roles, making it challenging to integrate both aspects cohesively. Usability is vital. Test your website for your target audience from conception to publication. Use this usability checklist to get started:
- Is the main navigation clear?
- Is the company logo prominently placed?
- Are all headings descriptive and easy to read?
- Is the loading time reasonable?
- Are there too many or too few links?
- Are styles and colors consistent?
- Are there too many advertisements or pop-ups?
- Is the website mobile-friendly?
- Web design and SEO specialists are often separate roles, making it challenging to integrate both aspects cohesively. Usability is vital. Test your website for your target audience from conception to publication. Use this usability checklist to get started:
- Boost Conversion Rates With SEO Friendly Website Design
- This isn’t an exhaustive list of SEO web design tips. By working with a team of SEO and web design experts, you can focus on other aspects of your business while gaining a competitive edge. SEO Brand is here to help. Leverage our design SEO services to enhance your business.
